Piggie in the Middle

According to BBC news, there's a row between ISPs and the BBC over who should pay for the extra bandwidth. The users?

Mr Gunter is leading the call for the BBC to help pay for the rising costs.

"The question is about whether we invest in extra capacity or go to the consumer and ask them to pay a BBC tax," he said.

As the BBC is tax funded, the "consumer" is already paying. If the BBC isn't getting the "consumers" moneys worth they should negotiate a new deal.

Or have I got it wrong?